Tiger Woods dumped by his own game?
We all remember when Peter Moore said that EA would stand by Tiger Woodsafter the golfer’s inability to keep his little 9-iron in his pants became a liability to his sponsors. The scandalwouldn’t affect sales of Tiger Woods PGA Tour, said Moore. But then it did, and EA CEO John Riccitiello said that Tiger was only a good mascot as long as he was the best golfer in the world – not a golfer playing as poorly as he had been. At the time of that statement, here was the cover:
“This year’s iteration of the game is all about celebrating the Masters and the inclusion of the historic Augusta National Golf Course in the game,” EA told Eurogamer, “[and] the box art is a direct reflection of that celebration. We want consumers to experience the rich history of the tournament and having one of the most iconic holes in golf (No 12 – Golden Bell) makes the cover art instantly recognizable to a broad spectrum of gamers and golf fans.” Also, hole no. 12 – Golden Bell – was never involved in a public scandal of infidelity and intoxication.