Flying People in New York City: 20th Century Fox's Bizarre Marketing Campaign
For upcoming horror-action movie, Chronicle, 20th Century Fox teamed up with Thinkmodo, (known for their previous viral campaigns such as this one for the movie Limitless), to put three “people” in the sky.
“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ,” says Michael Krivicka from Thinkmodo.
Here’s the video:
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Chronicle flies in theaters everywhere Friday, February 3rd.