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Reverb Publishing Expands their Independent Developer Possibilites
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Reverb Publishing Expands their Independent Developer Possibilites

by Luis MendezMarch 5, 2012

Reverb Publishing is the world’s leading digital video game publisher. It was just announced that they have entered into a site licensing agreement with Epic Games’ industry leading, multiple award-winning, game engine, the Unreal Engine 3 (UE3). Within this agreement, Reverb will lend some of their resources to developers of all sorts. Whether it’s a company starting to get their feet wet, or an indie developer. One of these resources happens to be Reverb’s dedicated publishing program for all sorts of markets and platforms. The publishing program is made for the following platforms: PlayStation Network, Xbox LIVE Arcade, PC and Mac downloadable titles, iOS and Android. 

This agreement has made Reverb Publishing the first dedicated digital publisher to have secured a site licensing agreement with Epic’s UE3.  It’s safe to say that a developer with these two power-houses behind a team is a very comforting feeling.

Unreal is the most widely used game engine in the market to date. It has been used to develop extremely successful titles such as the Unreal Tournament series, Gears of War franchise, and Reverb’s own Dungeon Defenders.

When it comes to publishing a game without an agreement like the one Reverb is offering, a developer has to, metaphorically speaking, sell their souls (or pretty damn near close to it). They lose rights to their intellectual property and a large amount of money that could be made into profit goes to the publisher, not the developer.

I recall having a conversation with one of my teachers at the Art Institutes for my Advanced Level Design class. My teacher is a programmer who helped kick start Peanut Gallery Games. He helped develop the title Minor Battle and he was telling us a story about how the publishing system works for XBLA. For lesser known titles the cut that Microsoft takes isn’t all that bad, it’s a number that is to be expected. But if a game were to start doing well they would put it up on the dashboard and then take a larger cut from the sales seeing as how they helped “promote” your game.

President and CEO of Reverb Publishing, Doug Kennedy, had the following to say about their recent agreement with Epic and what they would offer to developers under it’s model:

“The Reverb publishing model has always been about allowing developers to make game creation their uninterrupted focus. By securing such liberal access to the Unreal Engine, we can now offer our development teams the world’s best game engine, coupled with a business model which provides them complete support for their titles, without losing ownership of their intellectual property and without the lopsided deals cut by many of the traditional publishers.”

With this kind of support it will help devs get up off of their feet, especially if it’s a lesser known developer. Anyone out there with some money to spare can buy a licence to a game engine, but having the support of a highly successful publisher behind them will help kick start the business and allow for a higher success rate. And hopefully in the long run, better titles. Joe Kreiner, North American licensing manager at Epic Games, had the following to say on the subject.

“This license with Reverb ensures more Unreal Engine development teams are supported with the type of launch programs independent studios need to have a successful digital title. It’s important for Epic to do more than simply license our tech; we are always looking for opportunities to help indie developers successfully bring their creations to market.”

Katie Morgan, vice president of business development at Reverb Publishing also had the following to say on the matter:

“In many cases, developers find themselves struggling to provide their title with production, public relations and marketing support from Sony and Microsoft. Reverb offers a program flexible enough for developers of any size, from the indies starting with UDK (Unreal Development Kit) to mature studios looking to establish more freedom from traditional publishing shackles.”

I myself have had the privilege to work with a few game engines, and UDK happened to be one of them. It is a very powerful and very organized program. It’s no mystery why it’s one of the top choices for developers looking to create a game.

Reverb Publishing has welcomed developers of all sorts to come join their ever growing roster of digital titles. Now all we need is for them to answer their call.

About The Author
Luis Mendez
  • panteraclaw

    This shit rocks!

  • Tia Zuehlke

    Gears of war 2 is my Savior and Gears 3 and Bulletstorm will revolutionize gaming.

    Is there a faith where I can worship Epic for their achievements?

  • kerrin marz

    All our experiences are through our brain. The brain cannot differentiate between the signals coming from the environment outside our body and the signals coming from within its own store of data we call memories. How do we know what is real and what is unreal? Is our soul has a role into the answer?

  • Superman

    I’m not looking for good games, i.e. Call of Duty, Grand Theft Auto, I’m looking for some epic games, that have either an awesome story, or artistic feel. Something like Okami, or the Half-Life series, something with emotion. Something that 5-7 years from now, people will look back and be like “That game was sick!” or something that 5-7 years from now you’d still play because its awesome, and you’d look past its technical and graphical shortcomings.

    What do you got?

  • Maggie

    I’m just wondering what will happen to my psn and xbox arcade games once the next consoles show up. I usually like to return to old games and I don’t want to lose them forever. Anyone know if they have anything planned?

  • Sriram R

    It works fine up until I try to start an actually match. Then it crashes and says not responding. I’m using Windows 7 and Steam and the firewall isn’t on. I’ve seen a lot of people on google with this problem but no fix. First person to post a fix (If there even is one) will be best answer. If you don’t have a fix, don’t bother posting.

  • kerrin marz

    i bought it for the xbox and it’s really fun so im thinking of getting it for my computer. my main reasons for this is because of the downloadable content and im assuming there will be more people playing the pc version. also are the controls customizable because i know some games use the middle mouse button to do something but i use a laptop.

  • Big Banger

    Steam is having a sale, but I don’t know which to buy. Dungeon Defenders or Bastion.

  • Only Business

    If you have ever played GTA you would of realised real songs are used that play on the radio.
    I want to add in a couple of songs into my game, but only short cuts from them, not the whole thing. They would also be slightly edited (reverb effect, subtle echo effect, etc) to suit the environment.
    Trouble is, Im not sure if I would get into a load of s*** for it and end off having to pay money to other companies.

    I want to use a short piece of audio from Guns N Roses “Welcome To The Jungle”
    The thing is, from what I hear, bands like Guns N Roses are dead (unfortinatley) so will I still get into trouble for it?

    What about if I simply give credit?

  • apleaforbrandon

    I just got this game for ps3 and wanted to. Know if I should actually level up my weapons or save up for the most powerful because I’m sure it’s not going to be free

  • Boo Cookie

    I currently have a lvl 48 squire, 19 monk, and 15 apprentice. I’m playing on my iPod touch, and I can’t seem to get past the royal gardens. I have been doing the deeper wells on insane over and over, but that’s doing my squire much justice now… How can I level up quickly? 10 points best anwser, thanks :)

  • timq3dimensionscom

    It is just me and another person right now and we another to play dungeon defenders with us on xbox. We have a couple of characters between 10-30. We are willing to start new characters if need be. Gamertag: Its Just Dalton