Activision-Blizzard Announces Better-Than-Expected Second Quarter 2012 Financial Results
While Activision-Blizzard has had some alarming news as of late when it was discovered that many users of WoW were jumping offline at an amazingly alarming rate. Whether this occurred because of disinterest or otherwise hasn’t been completely determined, but some say Blizzard’s push for more mainstream players are to blame. And when Blizzard’s bread and butter is in trouble, you’d think the company as a whole must be in a roughed up state financially but that’s not so– according to their quarter two financial results.
Activision-Blizzaed’s second quarter of 2012 has proved to still be positive. Their GAAP net revenues were $1.08 billion, compared with $1.15 billion for the second quarter in 2011. Their non-GAAP net revenues were $1.05 billion, jumping from $699 million of second quarter last year. GAAP net revenues from digital channels were$343 million, representing 32% of the company’s total revenues. On a non-GAAP basis, net revenues from all digital channels were $497 million, which is a record.
Bobby Kotick, Chief Executive Officer of Activision-Blizzard explained that for the first six months, they had the top three best-selling games in North America and Europe: Skylanders Spyro’s Adventure, Call of Duty: Modern Warfare 3, and Diablo lll.
Mr. Kotick continued to lay down future developments that he expects will continue this successful trend including Skylanders Giants, Call of Duty: Black Ops ll, and WoW: Mists of Pandaria.
Only time will tell if consumers will continue to be interested in the content Activision-Blizzard is selling, but until then, rest easy that they’re actually doing pretty well right now.